It describes itself as an "upscale Mexican restaurant" and the chef has worked at similar places like Dos Caminos. The sign designs don't scream "upscale" to me, but I guess we'll see how it turns out.
This spot on 9th Avenue most recently housed a bar/lounge called Flavors. Before that it was a Brazilian place called Bossa Nova that I heard was just OK so we never went. Sometime before that it was a French brasserie. We went there for an impromptu Valentines Day dinner one year (can't find photos of it right now). It was fine, a little heavy, but it didn't last too long.
I like Mexican food (including the American Mexican food like Chevy's) and table-side guacamole (one of the few things I remember from the sign), so here's hoping it clicks in this spot. The location Maoz now has on 8th Avenue near 43rd Street used to be another bad location - first it was Empanada Joe's and then a string of failed pizza places - but it seems to be doing OK there. It's always nice to see a location break its "curse."